I have over a decade's worth of experience in brand positioning and advertising, with a mixture of that being agency-based and working independently with my own clients. Simply put - I'm a Graphic Designer, but I prefer to call myself a business designer, and my specialism is brand strategy and identity.
Your everyday garden variety Graphic Designer will, rightly so, make things look good in order to attract interest. Where I differ in my approach is I firstly uncover and align the businesses goals with its customers' needs. Once we understand where the goals take us we can plot the course with strategic plans.
In a nutshell, brand strategy uncovers what customers/users are looking for from their experience with a product/service. Brand strategy is at the forefront of how I produce the perfect platform for my clients to be successful. It provides the objective roadmap for every creative solution which comes afterwards.
Consumers base their decision making on feelings and emotions, a piece of good design is near worthless unless what that business is offering is what the customer is looking for; this is why brand strategy is so valuable to a business looking to increase profits and gain loyal customers.
But we can go even further...good design, coupled with good brand strategy will make a good business a great one!
Exciting news: We have been Included in a list of top London branding agencies at Design Rush.
If you want to find out more about my process to brand strategy and brand identity, or alternatively would like to discuss your project then drop me a line or fill out the form below and i'll get back to you.
If you want to drop me a line just fill out the form below and i'll get back to you, alternatively my direct contact details are above.
