David Clark-Waugh

Contact

If you want to find out more about my process to brand strategy and brand identity, or alternatively would like to discuss your project then drop me a line or fill out the form below and i'll get back to you.

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FAQ

Answers to some frequently asked questions can be found below - for anything else please don't hesitate to contact me.

So, where do we start?

I begin by asking you about your business, your customers and your targets. We will discuss the details of the project and I will outline what my process is.

After discussing your needs, and agreeing on the proposal and budget, I take the client through a strategy workshop where we accomplish a number of things, but for the sake of this FAQ i'll run through some of them:

● We uncover the things about your business which make you unique which we can turn into attributes.

● We construct user profiles in order to gain an understanding of the user demographics you are targeting and how best to attract their interest.

● I interview your existing customers which add an extra dimension to the previously mentioned user profiles. It also enables us to ascertain what your clients' needs are and how best to satisfy them.The insights we gain from this process are used to construct your 'brand'.

What is a brand

It’s simple - A ‘brand’ is the perception of a company, product or service. It’s the promises it makes and upholds, the ideals it follows. The personality it conveys and the voice it speaks with.

So you don't design logos?

I do - deliverables like logos, graphics and colours are components of the brand, they can’t be used to define it - that’s like saying my choice of glasses defines me, they are a visual representation of my tastes, but they aren’t indicative of who I am and how I behave.

What does brand identity cover?

It’s a pretty broad subject, and no two clients’ needs are the same so it will be different for every company. Typically though, a brand identity project will include Logos, Workmarks, Icons, Graphics, Messaging, Corporate Print (stationary/catalogues etc), Publication advertising, OOH (out of home) advertising, POS (point of sale), Company branding (vehicles, apparel, Internal/external office etc) Packaging….the list is extensive, it’s best to discuss what your specific needs are.

What does a brand identity do for the business?

In short? helps make you money! It will be the reason people choose your services or product over that of a competitor.

It is argued that an individual gets 7 seconds to make a good impression, the same can be said for businesses. As consumers we use our most intuitive receptor to gauge that first impression, sight!

Put simply - If something looks good, we want to try it. If the product/service delivers on that initial promise, we come back for more.

So is brand strategy just a questionnaire?

Strategy is the objective roadmap which every creative decision follows. It’s impossible to deliver effective strategy by the client filling out a questionnaire, and to be honest, that would feel a little like homework, wouldn’t it?

Brand Strategy is too extensive to cover here in just a few short paragraphs but it starts with a workshop I run with the client, I ask them to set out a day so we can align what’s good about their company with what their ideal customers/users etc are looking for.

‍Get in touch and i’d be more than happy to discuss it in detail.

How much do you charge?

Costings can be structured 2 ways to suit the client:

‍1. After discussing the project with you I will send a proposal showing pricing variations based on the project deliverables we discussed.

‍2. The client specifies a marketing budget and what they hope to achieve from the project, I can then be clear from the outset what deliverables are achievable within that budget.

What if we're based in another country?

I am based in North London and I service clients from all over the world. Zoom, Google Meet & Teams are an effective way of communicating with clients when it's not possible to meet face-to-face. Email also provides helpful and trackable reference points during the design process.

All work is presented to the client via video conferencing and then submitted later by email. If the client requests a face-to-face presentation this isn't a problem.

How long do projects take?

This can vary depending on the scope and budget of the brief; projects can range from weeks to several months, these will differ greatly in how much content is being produced and the size of the budget.

Which payment methods do you accept

I accept BACS (bank transfer) payment only.

What if we don't like the design?

I submit more than one design option to provide the client with enough choices to make their decision. I work hard to ensure my clients are completely happy with concepts at all stages of the design process before we move forward.

How many options will we get?

Again this is slightly dependant on factors such as budget but I aim to provide between 2 and 4 design options for you to decide from.

I have found that presenting more than 4 options often creates a dilemma for the client and it's difficult for them to decide which option has solved the brief in the best way.

Do clients play a role?

Absolutely! The Strategy process is particularly reliant on client interaction. The brand strategy workshop and resulting discovery serve as an objective roadmap from which every creative decision is gauged. This helps clients measure the effectiveness of proposed choices and avoids possible indecision.

Do you handle printing?

I work with and can recommend a number of printers who can provide you with quotes for your printing needs.

Many clients have found it useful to ask me to liaise with a print house on their behalf for their ‘first run’ of stationary. Clients are then free to deal directly with printers as and when they need more work printed. I don’t offer this service going forward & encourage clients to establish their own relationships with print-houses for future needs.

Can you buy our website domain?

This is something I have been asked in recent times - I can't stress strongly enough the importance of a client owning their own domain registration.

For your own companies' security (and for a number of other reasons) a third party (designer) shouldn't nor do they need to own the registration. I advise all clients to purchase their domain prior to me commencing a website build - all I need is access to the DNS records and this stage comes at the very end of the design and website build process.

Book a discovery call.

Hello, I'm a North London brand strategist and identity specialist.

Monkeytail

Regel

MicroPads

Yobee Athleisure

Tailor Fitness

Ladkarn Construction

Ohana Academy of Performing Arts

Techwaves Recruitment

Earthworks London

Platinum Estates

1st Choice Mortgages

RYPT

Meridian Global Equity

Urban Medi Spa

East-London Finnish-School

Brothers' Ruin

SonoHack

Russian Blue Jewellery

Leo Property Developments

Shockwave Therapy Education

Injury Fit Pro

Home Visit Therapies

Cure Cosmetics

Cure Physio

Varney Physio

Alexander Fisher Recruitment

to Di for

Doug Stone Training

Heritage Gun Cabinets

Dip it

I was there photography

3D

David Clark-Waugh

davidclarkwaugh@gmail.com

07780 902163

Contact

FAQ

So, where do we start?

What is a brand

So you don't design logos?

What does brand identity cover?

What does a brand identity do for the business?

So is brand strategy just a questionnaire?

How much do you charge?

What if we're based in another country?

How long do projects take?

Which payment methods do you accept

What if we don't like the design?

How many options will we get?

Do clients play a role?

Do you handle printing?

Can you buy our website domain?

David Clark-Waugh

davidclarkwaugh@gmail.com

07780 902163

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