Varney Physio opened its doors in 1976 and was established by Mike Varney, the widely recognised Physiotherapist for Tottenham Hotspur FC. Now owned and run by Mike's son, Steve Varney - who has overseen its development into a modern and busy physiotherapy and diagnostics clinic in the heart of Enfield, North London.

The practice required a complete overhaul of its old identity, which included exterior and interior branding, photography, printed collateral and their digital prescience. Musculoskeletal injuries are at the heart of what the practice deal with day-to-day and their identity has been crafted from the imagery of a muscle and ball & socket joint. The logo and wordmark combine in lockup variations to help adapt to different applications and environments.

I was hesitant at first that the re-branding process would take up even more of my time but David took care of everything, he understood the culture of the practice and how to reach new clients....all I had to do was say if I liked something.

Since re-branding our business has increased immeasurably, new clients have commented they never knew we were here despite them living in the area for years.

I think that says a lot about our new brand and the quality of David's work!

David is a trusted member of our team and has been commissioned several times since the rebranding when we need more help for print and website purposes.

Steve Varney - Owner