Cure Physio was established by Physiotherapist Jonathan Wride to provide injury diagnostics scanning and advanced injections clinics.

Jonathan approached me to craft his brand from the ground-up. Starting with the brand Identity and then extending to print design and web design.

The Cure brand is centred around the concept of working/not working (x&+) in the sense that we only visit health practitioners when something isn't feeling right or we're experiencing pain.

Drawing on the definable western visual collateral of The Red Cross for its strong and bold sense of responsibility and healing. A cross which has been hidden in the whitespace between the colon and 'Physio' is paired with strong typography set in contrasting weights to drive home the importance of 'CURE'.

David has been extremely professional and helpful throughout the development of my new business. It is so important to have experts you can trust to get on with a job independently and always deliver the results you need.

David is on hand 24/7 throughout the design process and delivery of the project which really helps tailor the final design to the standard you require. Apart from design, David also offers great practical business development ideas which add to the brand and also advises on ways to implement them. Highly recommended!

Jonathan Wride